Tesla Beats BMW, Mercedes, Lexus Among Wealthy

The Tesla Model S is the best-selling car in eight of the 25 wealthiest ZIP codes in America - outselling BMW, Mercedes, Lexus, and Audi. In some of the wealthiest communities--like Atherton or Los Altos Hills, California--Tesla commands double-digit market share. Starting at $62,400 after the U.S. tax credit, the Model S is the most registered vehicle in eight of the 25 most expensive ZIP codes.

"It's a classic pattern for any retail product . the wealthy and influential buyers set a trend, and the mainstream aspires to follow. As Tesla increases the number of models and improves its price points, it could find itself in demand by more than just those in these wealthy enclaves . luxury car companies typically find the most volume in their entry-level vehicles." 

Jessica Caldwell, Edmunds.com 

SEE: Forbes

Tesla Model S