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Saturday, August 31, 2013

Small SUV Sales Figures In Canada - July 2013 YTD

2014 Mitsubishi Outlander orange
Canadians continue to buy large numbers of small SUVs and crossovers as the market for cars levels off and the number of viable small SUV/CUV options increases. 

Ford Escape volume plunged in July 2013, but sales are up 6% through the first seven months of 2013. A year ago, Ford posted its highest-volume Escape sales month of 2012. Honda CR-V sales shot up 39% in July, and the Hyundai Santa Fe Sport, Mitsubishi Outlander, Nissan Rogue, Subaru Forester, Toyota RAV4, and Volkswagen Tiguan all reported meaningful gains. Mazda CX-5 sales more than doubled, year-over-year.


General Motors sold 976 copies of their little crossover twins, the Buick Encore and Chevrolet Trax. General Motors also sold 2452 Equinoxes and Terrains. 


Canada small SUV sales chart July 2013
Click Chart For Larger View
Having already made clear that Canadians love small cars, while preferring small cars that aren't too small, the numbers you see here show that Canadians love small utility vehicles. But they prefer small utilities that aren't too small. 

Not only do the Equinox and Terrain easily outsell the Encore and Trax, but the new Mitsubishi Outlander outsold the RVR last month. Nissan sold more than four Rogues per Juke in July. And Subaru's Forester was nearly twice as popular as the XV Crosstrek. And the Mini Countryman? Very little sells less often than Mini's four-door. 


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