In July 2013, Honda Canada regained the lead that typically belongs to the Civic. Canada's best-selling car through the first seven months of 2013 is once again the Elantra-beating Civic. Of course, it's a small lead, just 351 units.
69% of Honda car sales in Canada are generated by the Civic. The Fit, meanwhile, produces just 8% of Honda's passenger car volume in Canada. Eight Civics are sold per Fit. South of the border, the Civic and Fit account for just 50% of Honda brand car sales, and the Civic outsells the Fit by a six-to-one count.
Hyundai's Elantra range outsells the leading subcompact, the Accent, by 2.8-to-1. The Toyota Corolla outsells the Yaris and Prius C - combined - by nearly four-to-one. The Mazda 3, Canada's fourth-best-selling car, by eight-to-one, as well.
The Chevrolet Cruze, Canada's fifth-best-selling car and fifth-best-selling compact, sells more than three times as often as the Sonic. Canada's sixth-best-selling car, the Volkswagen Jetta, doesn't even have a subcompact sibling in North America.
Put it this way: Canadians love small cars, but they really love small cars that aren't too small.
69% of Honda car sales in Canada are generated by the Civic. The Fit, meanwhile, produces just 8% of Honda's passenger car volume in Canada. Eight Civics are sold per Fit. South of the border, the Civic and Fit account for just 50% of Honda brand car sales, and the Civic outsells the Fit by a six-to-one count.
Hyundai's Elantra range outsells the leading subcompact, the Accent, by 2.8-to-1. The Toyota Corolla outsells the Yaris and Prius C - combined - by nearly four-to-one. The Mazda 3, Canada's fourth-best-selling car, by eight-to-one, as well.
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Put it this way: Canadians love small cars, but they really love small cars that aren't too small.


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