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Wednesday, September 11, 2013

Top 10 Worst-Selling Vehicles In Canada - August 2013


GOOD CAR BAD CAR

2013 Mercedes-Benz S-Class Coupe Concept
This Is What The Next S-Class Coupe Will 
Look Like. SL-Class Will Still Be More Popular.
Not unlike the drop seen south of the border, sales of the Mercedes-Benz S-Class and its CL-Class coupe sibling tumbled 67% from 72 to just 24 units in August 2013. 

In the United States, the S-Class suffered a 51.5% year-over-year decline in August; CL-Class volume slid 57.8%. Canadian sales figures for the two cars - soon to be one car under the W222 S-Class banner - are combined.

BMW sold 52 7-Series sedans in August, up 13%. Jaguar XJ volume rose 150% to 30 units. Lexus LS volume rose, albeit by just two units, as was the case with the Audi A8. The S-Class's lull between generations produces lackluster sales, but we can expect to see a big boost soon. 

Its decline certainly wasn't the worst in August. Sales of the rarely available Honda Insight fell to just one unit, and the Chevrolet Orlando, still relatively fresh, slid 86%. The Jaguar XK has been cast aside to the shadows by Jaguar's F-Type, and we've yet to see the new Chevrolet Impala put up a decent month. Its Buick partner tumbled at the exact same rate in August, as well.

GoodCarBadCar ranks worst sellers three different ways below. It starts by measuring vehicles by their own respective year-over-year declines. Then cars with base prices under $50,000 are ranked by volume, then all nameplates are tossed into one pot.

You can always select a make and model at GCBC's Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

July 2013 - August 2012
Rank
Worst-Selling Vehicle 
By Percentage Decline

Change
August
2013
August
2012
#1
Honda Insight
- 92.3% 1 13
#2
Chevrolet Orlando
- 85.6% 70 487
#3
Jaguar XK
- 82.4% 3 17
T4
Chevrolet Impala
- 68.8% 219 702
T4
Buick LaCrosse
- 68.8% 96 308
#6
BMW 1-Series
- 68.1% 22 69
#7
Mercedes-Benz S-Class & CL-Class
- 66.7% 24 72
#8
BMW X1
- 60.5% 94 238
#9
Scion iQ
- 56.5% 37 85
#10
Lincoln MKS
- 55.6% 12 27

Rank
Worst-Selling Vehicle 
By Volume 
(Max. Base Price $50K)
August
2013
August
2012

Change
#1
Honda Insight
1 13 - 92.3%
#2
Honda CR-Z
6 11 - 45.5%
#3
Volvo S80
9 2 + 350%
#4
Lincoln MKS
12 27 - 55.6%
#5
Nissan Cube
16 15 + 6.7%
#6
Acura RLX/RL
17 1 + 1600%
#7
Mitsubishi i MiEV
20 24 - 16.7%
#8
BMW 1-Series
22 69 - 68.1%
#9
Audi TT
26 37 - 29.7%
#10
Subaru Tribeca
27 40  - 32.5%

Rank
Worst-Selling Vehicle 
By Volume 
(All Vehicles)
August
2013
August
2012

Change
#1
Honda Insight
1 13 - 92.3%
#2
Jaguar XK
3 17 - 82.4%
#3
Honda CR-Z
6 11 - 45.5%
#4
Mercedes-Benz SLS AMG
6 4 + 50.0%
#5
Nissan GT-R
7 8 - 12.5%
#6
Volvo S80
9 2 + 350%
#7
Hyundai Equus
9 7 + 28.6%
#8
Dodge (SRT) Viper
9 1 + 800%
#9
Lexus LS
11 9 + 22.2%
#10
Lincoln MKS
12 27 - 55.6%
Source: Manufacturers & ANDC 
Vehicle must have been on sale in August 2013, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website in June. The rule that disallows discontinued or cancelled vehicles can lead to confusion, as manufacturers often announce the discontinuation of a model but continue to market the car indefinitely. Brands such as Ferrari, Lamborghini, Bentley, Maserati etc. do not issue model-specific monthly sales reports. Audi's A3 is on hiatus, but sales fell 91% to 10 in August.

RECOMMENDED READING
Top 10 Worst-Selling Vehicles In Canada - July 2013
Top 10 Worst-Selling Vehicles In Canada - August 2012
Top 30 Best-Selling Vehicles In Canada - August 2013
Canada Auto Sales Brand Rankings - August 2013 YTD
Posted: 11 Sep 2013 03:31 AM PDT
2013 Lexus LF-NX Concept
This LF-NX Concept Previews A Vehicle
That Will Slot In Below The Lexus RX
BMW Canada's 4% August increase in 3-Series expanded the 3er's lead over the Mercedes-Benz C-Class to 2214 units through the first eight months of 2013.

The Lexus RX is Canada's top-selling premium brand utility vehicle. Its lead over the Audi Q5 is narrow, however, at just 243 units. The RX is available as a $46,150 RX350 or a $62,300 RX450h (excluding options and packages). 

The Audi Q5's base price is $40,900, and beyond being available as a hybrid, the Q5 can also be kitted out with a V6 in two different states of tune. The SQ5, with a supercharged 3.0L V6, starts at $57,000. 

Canada luxury auto brand market share chart August 2013
Click Chart For Larger View
Q5 sales jumped 58% year-over-year in August and have risen in five consecutive months. 2012 RX volume was down 19% from the 2009 high of 8828 units, but the RX is on pace to top 7800 units in 2013.

Not privy to transaction price data, we do know that, among vehicles with base prices above $50,000, BMW sold 678 in August 2013 and Mercedes-Benz sold 1032. Acura's lone remaining vehicle with a $50K+ base price - the RLX and MDX start at $49,990 - has been cancelled. ZDX sales in August totalled three. Three units.

Historical monthly and yearly sales figures for any of these models can always be accessed through the dropdown menu at GCBC's Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well. Canada's favourite luxury vehicles in August 2013 are listed below.

July 2013 - August 2012
Rank
Luxury Vehicle
August 
2013
%
Change
Year 
To 
Date
YTD

Change
#1
BMW 3-Series
1114 + 3.6% 8486 + 23.0%
#2
Mercedes-Benz C-Class
720 0.0% 6272 - 14.4%
#3
Lexus RX
705 - 1.8% 5070 + 10.0%
#4
Audi Q5
681 + 58.4% 4827 + 28.0%
#5
Acura RDX
534 + 15.6% 4053 + 34.3%
#6
Acura MDX
527 + 19.2% 4053 + 20.5%
#7
Audi A4 *
510 + 0.4% 4016 - 0.8%
#8
Infiniti G/Q50
485 + 87.3% 1908 - 16.5%
#9
Mercedes-Benz M-Class
424 + 88.4% 2880 - 24.3%
#10
Lexus IS
394 + 179% 1347 - 0.7%
#11
Cadillac SRX
386 + 64.3% 2310 + 18.8%
#12
Mercedes-Benz GLK-Class
383 + 22.4% 4067 + 20.3%
#13
BMW X3
352 - 33.7% 4280 + 41.5%
#14
Mercedes-Benz B-Class
300 + 29,900% 2176 + 108,700%
#15
Acura ILX
293 - 7.9% 2509 + 228%
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don't report specific monthly sales data. Bentley and Maserati only report brand totals. GCBC opinions and overwhelming reader input tossed Buick back in with the mainstream wolves.

Rank
Luxury Vehicle
(Min. Base Price $50K)
August 
2013
%
Change
Year 
To 
Date
YTD

Change
#1
Mercedes-Benz M-Class
424 + 88.4% 2880 - 24.3%
#2
BMW X5
284 - 16.2% 2087 - 15.0%
#3
Mercedes-Benz 
E-Class & CLS-Class
269 - 29.4% 2013 - 30.4%
#4
Mercedes-Benz GL-Class
234 + 63.6% 1614 + 39.0%
#5
BMW 5-Series
203 - 4.2% 1498 - 20.1%
#6
Porsche Cayenne
199 + 44.2% 1294 + 36.1%
#7
Audi Q7
143 + 78.8% 1182 + 7.9%
#8
GMC Yukon XL
130 + 20.4% 641 - 7.1%
#9
Land Rover Range Rover Sport
106 - 35.0% 993 - 8.0%
#10
Chevrolet Suburban
97 + 143% 767 + 24.9%
#11
Audi A6
81 + 11.0% 673 + 6.5%
#12
BMW X6
71 - 22.8% 515 - 13.3%
#13
Cadillac Escalade
66 - 16.5% 545 - 13.1%
#14
Lexus GS
63 - 28.4% 462 - 32.6%
#15
Toyota Sequoia
55 + 66.7% 465 - 4.7%
Source: Manufacturers & ANDC
Red font indicates year-over-year declining sales
* A4 sales include sales of the unreported Allroad
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin - it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 - M, RS, and AMG models come to mind, specifically - but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The biggest problem with a $50,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $48,995, sporty cars like the $48,600 Audi TT, and SUVs like the $49,930 Chevrolet Tahoe, $49,990 Acura MDX, and $49,675 Volkswagen Touareg.

RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In Canada - July 2013
Top 30 Best-Selling Luxury Vehicles In Canada - August 2012
Canada Auto Sales Brand Rankings - August 2013 YTD
Top 30 Best-Selling Vehicles In Canada - August 2013

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