ALERT: Lincoln launching ad blitz to get back on radar

BREAKING NEWS ALERT December 3, 2012

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Lincoln launching ad blitz to get back on radar Multimedia campaign begins this week, will include Super Bowl Bradford Wernle Ford Motor Co.'s Lincoln luxury brand is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, will go live Monday accompanied by events in New York, Miami and Los Angeles.  story    Lincoln hopes to attract a new type of luxury customer - cultural progressives - to models like the new 2013 MKZ. (BLOOMBERG) Follow Automotive News

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