ALERT: American Honda places $700 million U.S. ad account under review

BREAKING NEWS ALERT December 5, 2012

» Tell a colleague about this newsletter    » Open this newsletter in a web browser

» Home page » Webinars » Contact Us ShareThis

American Honda places $700 million U.S. ad account under review Mark Rechtin and Alexandra Bruell American Honda, facing a challenging but growing light-vehicle market in the United States, is placing its $700 million creative and media accounts for the Honda and Acura brands under review. The automaker has worked with California-based RPA on creative and United States media buying and planning for 26 years, and the agency will participate in the review process, Honda said today.  story  Follow Automotive News

Copyright © Automotive News                        Designed by Templatesbox.com

Automotive News is located at 1155 Gratiot Ave., Detroit, Michigan, 48207 If you wish to cancel your subscription to this newsletter click here