| DAILY NEWSLETTER | July 16, 2012 |
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GM appoints Tim Lee as head of global manufacturing
 GM tapped its head of China and other key international markets to also lead its global manufacturing operations. Tim Lee, 61, was appointed GM's vice president of global manufacturing. ... >> story Published: Jul 16 10:05 am U.S. Eastern time
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Have you ever visited a company's Web site and then noticed ads for that company "follow" you to other sites?
It all happens through retargeting.
On Tuesday, July 17, digital media marketing expert Paul Potratz will show how retargeting can boost return visits to your Web site by at least 42% and lead conversions by 86%. Click here to register. |  |
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| KEITH CRAIN
Time to start flipping a coin
 The price of gasoline now seems to have inched up and stabilized. Is crude oil going up or down? Which segments do buyers want? Large, small, or both? So if both segments are strong, what's going on? Like a lot of other things these days, it's difficult to say Keith Crain is editor-in-chief of Automotive News. ... >> Read the column Published: Jul 16 12:01 am U.S. Eastern time
| DAVID SEDGWICK
Crash avoidance gear gets a boost from insurers
 You could hear suppliers sighing with relief on July 3 after the Insurance Institute for Highway Safety released its safety analysis of collision avoidance technology. The study reassures Delphi Automotive, Robert Bosch, Continental, Denso and others that have invested heavily in such systems David Sedgwick is a special correspondent for Automotive News. ... >> Read the column Published: Jul 16 12:01 am U.S. Eastern time
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OBITUARIES| | Obituary
Information about George Dexter, 88, a multifranchise dealer in California's Marin County. >> story Published: Jul 16 12:01 am U.S. Eastern time
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| | | | | Hans Greimel is Asia editor for Automotive News.
Fit-based crossover? Honda could be eyeing new variant
Honda has a few tricks up its sleeve for the next-generation Fit due next year. Honda already has said the Fit will pioneer a new regional r&d strategy -- in which global nameplates will break from a one-size-fits-all approach and be developed and built locally. But Honda apparently is planning a new Fit-based crossover to help it sell more than 1 million vehicles off the new platform, according to Japan's Nikkei business daily. ...  Read the blog Published: Jul 16 1:29 pm U.S. Eastern time
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| WEBINARS | MARKETPLACE | JOB LISTINGS |
Invent the Future: Transparency & Integration
July 12, 2 p.m. EDT
Technology is driving more transparency throughout the automotive industry, among manufacturers, dealers and consumers. Learn how this can be beneficial to both OEMs and dealers. Cost: FREE
How to Recapture Prospects After They Leave Your Web Site
July 17, 2 p.m. EDT
Did you know that when a shopper leaves your dealership's web site, you can make your ads follow them to other sites they visit? You can, through a strategy called “retargeting.” Paul Potratz will show how this approach will boost your return visits by at least 42% and lead conversions by 86%+! Cost: $99 ($40 discount thru 7/10)
Google+ is Changing the Game. Are You Ready to Play?
August 2, 2 p.m. EDT
Google is at it again, vexing dealers with major changes in how it displays business listings, websites and customer reviews! Did you know that Google refers over 70% of shoppers to dealer websites? Google+ must be a priority because it impacts search-engine optimization as well as a dealer’s social and online reputation. Cost: $99 ($40 discount thru 7/26)
Webinar Archives Library | | | | |
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