Invent the Future: Transparency & Integration July 12, 2 p.m. EDT Technology is driving more transparency throughout the automotive industry, among manufacturers, dealers and consumers. Learn how this can be beneficial to both OEMs and dealers. Cost: FREE How to Recapture Prospects After They Leave Your Web Site July 17, 2 p.m. EDT Did you know that when a shopper leaves your dealership's web site, you can make your ads follow them to other sites they visit? You can, through a strategy called “retargeting.” Paul Potratz will show how this approach will boost your return visits by at least 42% and lead conversions by 86%+! Cost: $99 ($40 discount thru 7/10) Google+ is Changing the Game. Are You Ready to Play? August 2, 2 p.m. EDT Google is at it again, vexing dealers with major changes in how it displays business listings, websites and customer reviews! Did you know that Google refers over 70% of shoppers to dealer websites? Google+ must be a priority because it impacts search-engine optimization as well as a dealer’s social and online reputation. Cost: $99 ($40 discount thru 7/26)
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