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Thursday, July 05, 2012

ALERT: TrueCar, Yahoo end exclusive partnership

BREAKING NEWS ALERT July 5, 2012
 
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TrueCar, Yahoo end exclusive partnership
Jason Stein
TrueCar, an online car-shopping service, has ended after just six months its exclusive relationship with search engine Yahoo to send auto shoppers to auto dealerships. Yahoo Autos plans to keep TrueCar and sign other sales-lead generators, Yahoo confirmed in a statement. Under TrueCar's original deal with Yahoo, TrueCar agreed to pay Yahoo a huge sum -- $50 million per year for three years -- to be Yahoo's exclusive auto-shopping partner.
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