Pages

Wednesday, March 21, 2012

ALERT: GM expects $2 billion in savings from marketing overhaul

BREAKING NEWS ALERT March 21, 2012
 
 Automotive News » Tell a colleague about this newsletter   
» Open this newsletter in a web browser   
» Home page» Webinars» Contact UsShareThis
See how Cars.com drives millions of car shoppers to your dealership. Find out more at http://findingcarbuyers.com/blog/2012/02/20/investing-in-you/See how Cars.com drives millions of car shoppers to your dealership. Find out more at http://findingcarbuyers.com/blog/2012/02/20/investing-in-you/
GM expects $2 billion in savings from marketing overhaul
 Mike Colias
GM projects it will save $2 billion over the next five years by sharply consolidating its worldwide marketing and advertising agencies. In coming days, the automaker is expected to announce that it will give a few major agencies nearly all Chevrolet creative ad duties, shedding dozens of smaller firms that do Chevy work around the globe.
 story 
 image GM's global advertising expenses rose 5 percent to $4.48 billion in 2011, according to its annual report filed last month.
Follow Automotive News
  • Facebook
  • Google Reader
  • Twitter
  • Bloglines
  • LinkedIn
  • NewsGator
    		•
    Copyright © Automotive News                        Designed by Templatesbox.com
    Automotive News is located at 1155 Gratiot Ave., Detroit, Michigan, 48207
    If you wish to cancel your subscription to this newsletter click here
    at

    No comments:

    Post a Comment

    Subscribe to: Post Comments (Atom)