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Saturday, November 09, 2013

Sporty Car Sales in U.S. - October 2013 YTD


2014 Chevrolet Corvette C7 profile red
USA sports car sales chart October 2013
Click Chart To Expand
The Jaguar F-Type is no longer the sports car story in America. It's been on sale for six months, 1843 have been sold. Whatever.

The fact that Porsche's Cayman outsold Porsche's own Boxster is not America's leading sports car story in October. This was the third time the Cayman has accomplished this feat since arriving in America in 981 form in April.

Ford's Mustang outsold the Chevrolet Camaro in October. That didn't put the Mustang over the top in the year-to-date standings, but it brought it within 4401 units of the leading pony car. However, this isn't our headline, either.
2014 Chevrolet Corvette C7 Stingray convertible
You see, Chevrolet's seventh-generation Corvette arrived in showrooms in October 2013. And the Corvettes that arrived in showrooms were promptly driven out of showrooms, not just on test drives, but on drives that would take the Corvettes to driveways and garages across America. Corvette volume more than tripled in October, rising 237%, or 2762 units. 


True, for the most part, the Corvette and Viper compete in slightly different markets. The Corvette verges on affordability; the Viper does not. But if you were an automaker, if you could morph into General Motors or the Chrysler Group, wouldn't you want to be selling the $51,000-$67,800 car (before options and hi-po derivatives arrive) that has the potential to generate 3929 sales in a single month than the car which, while listed at $102,485, hardly generates two sales per day? 
All seven generations of Corvette
Dodge sold 2103 Vipers in the United States in 2003. They'll be lucky to sell 700 in 2013. It's not as though General Motors is selling Corvettes the way they used to: more than 30,000 were sold in 2002, 2004, 2005, 2006, and 2007. Even with repeats of October, Chevrolet won't sell 20,000 in 2013. But it's certainly shaking its money maker.

You can select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank sports cars, roadsters, coupes, and muscle cars any which way you like. 

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