“This is a revolution like with aluminum 20 years ago, and will allow BMW to say it is leading the way with new technology. BMW will have a big technical advantage and will enhance its reputation. Carbon fiber is very widely used in high performance cars and makes aluminum look old fashioned. People will pay more for brands at the front of innovation.”
Professor Ferdinand Dudenhoeffer
Center for Automotive Research (CAR)
University of Duisberg-Essen
BMW has reportedly spent about $2 billion on the i3 electric car project.
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| BMW i3 electric car has 8,000 orders already |
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