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Friday, October 25, 2013

Canadian Small And Midsize Luxury SUV Sales - September 2013 YTD


GOOD CAR BAD CAR


2013 Land Rover Range Rover Sport in mud
Yep, 100% Of The Land Rovers Sold Are SUVs
The Volkswagen Group's trio of high-priced SUVs flipped their year-to-date sales order around in September 2013. The Audi Q7, which hasn't sold quite as often as the $49,675 Volkswagen Touareg and Porsche Cayenne this year, outsold its two partners in September.

The Touareg, which has sold slightly more often than the Cayenne and Q7 this year, fell 21% and didn't sell as well as its partners in September. Cayenne volume fell 16%, and it still accounted for 55% of Porsche's Canadian volume, though that figure was down from 74% in September 2012.


Canada luxury SUV sales chart September 2013
Click Chart For Larger View
The trio of SUVs accounted for 7% of the VW Group's September sales in Canada. Including the Audi Q5 and Volkswagen's smaller Tiguan, utility vehicles attracted just 23% of Volkswagen/Audi/Porsche/Bentley sales in September. 

28% of the Ford Motor Company's Canadian sales were SUV-derived in September; 27% of the Chrysler Group's sales were generated by SUVs and crossovers; 28% of Honda Canada's output is generated by SUVs and crossovers. 

Toyota relied on SUVs and crossovers for approximately three out of every ten September sales. General Motors used SUVs and crossovers to produce 27% of all Buick, Cadillac, Chevrolet, and GMC sales last month.

Audi and Porsche, of course, aren't exactly found wanting in the utility vehicle sales arena. It's the lack of SUV impact at Volkswagen that should be of concern. Through nine months, Audi Canada has found that 44% of its buyers choose either a Q5 or Q7. The Cayenne has outsold the Boxster, Cayman, 911, and Panamera - combined - by 155 units.

You can select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

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