Alfa Execs on What Alfisti Want

“Customers want a mechanical car with minimal electrical interference."

Maurizio Consalvo, head of product planning

"We can look at our cars from an emotional point of view or from a technical point of view. We give the Alfisti all that’s needed [in electronic aids], but not more. At Alfa we give the maximum fun to drivers. We don’t put safety into the discussion, apart from our NCAP scores.”

Alberto Cavaggioni, head of marketing