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Although Mini has delved into a number of niches, the niche-fillers don't contribute much volume to Mini. (What they may do for Mini's bottom line is another question.) Only 11.5% of Mini's July U.S. sales came from the Coupe, Roadster, Paceman.
Volkswagen sold 5256 Beetles in July, an 85% year-over-year increase, including 2541 droptops. Fiat sold 2821 500s and an additional 962 500Ls in the bigger Fiat's second month on the market.
Overall, one in five BMW Group sales in July was a Mini, and just under three quarters of all Minis sold were either Countrymans or Cooper Hardtops.
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