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Tuesday, January 08, 2013

DAILY: How Honda hustled to redo Civic | Chevy picks 'Find New Roads' as tag line | Nissan's new fragrance | Dodge Dart R/T morphs into GT -- at a lower price

 
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DAILY NEWSLETTERJanuary 8, 2013
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Today's Headlines

How Honda hustled to redo Civic
Update aims to limit damage to car's image
image Jay Guzowski was getting more nervous by the day. As senior product planner for the redesign of the 2012 Honda Civic, Guzowski was shepherding the compact car from design freeze to market. ... >> story  Published: Jan 7 12:01 am U.S. Eastern time

Chevy picks 'Find New Roads' as tag line in global push
imageDETROIT -- General Motors plans to roll out a new Chevrolet advertising campaign next month, replacing the "Chevy Runs Deep" slogan with "Find New Roads." It will be Chevrolet's first global campaign, rolling out in the United States in the first quarter. ... >> story  Published: Jan 8 10:49 am U.S. Eastern time / UPDATED: 1/8/13 3:09 pm ET - adds video, Batey quotes
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2013 DETROIT AUTO SHOW
Nissan whips up fragrance, new display to lure Detroit show visitors
image After keeping a low profile at several recent North American auto shows, Nissan is mounting a full-blown return to the spotlight at next week's Detroit auto show -- complete with the release of a new show fragrance the brand hopes will become its trademark smell. ... >> story  Published: Jan 7 6:23 pm U.S. Eastern time

GM seen hanging on to U.S. share after slip to 88-year low
VW, Honda and Nissan expected to gain the most U.S. share in 2013
imageGM likely will maintain its position in the United States after its market share plunged to the lowest since Alfred P. Sloan’s first full year running the company. GM may end this year with 17.9 percent market share, in line with where it finished 2012, according to a Bloomberg survey of five analysts. ... >> story  Published: Jan 8 9:42 am U.S. Eastern time

Ford passed by GM in U.S. government vehicle purchasing
GM surpassed Ford in federal-government sales for the first time since receiving a federal bailout as Ford’s prices rose faster, according to General Services Administration data. GM directly sold 19,404 vehicles to the federal government in the fiscal year ending Sept. 30, a 3. ... >> story  Published: Jan 8 10:17 am U.S. Eastern time
 
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Dodge Dart R/T morphs into GT -- at a lower price
LARRY P. VELLEQUETTE: What does it take to turn an “R/T” into a “GT?” Apparently for Dodge, the answer is less money and competitors with more powerful and less expensive performance compact sedans. ... arrow Read the blog  Published: Jan 8 9:00 am U.S. Eastern time
 
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James B. Treece is industry editor for Automotive News.
These days, Chevy belongs to the world
The unveiling of "Find new roads" as Chevrolet's new tag line brings a flood of memories of great and not-so-great Chevy ads. And some Automotive News readers already are criticizing "Find new roads" for not sufficiently playing up Chevy's image as an American brand. ... arrow Read the blog  Published: Jan 8 3:43 pm U.S. Eastern time

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Automotive News'
top 5 news stories of the week
1. Reuss: Judge us in mid-2014
2. 2012 tally: The big stars and stumblers
3. Destination Detroit
4. GE backs off plan to buy 25,000 EVs
5. After a weak '12, Ford looks ahead
 

 image 2013 CONSUMER ELECTRONICS SHOW
GM plans to make app development easier
To speed the introduction of new infotainment features, General Motors is offering software developers an online kit to create new programs for its vehicles. ... >> story  Published: Jan 8 12:01 am U.S. Eastern time

  image Toyota's carbon-fiber foray
With the LFA gone, how will automaker use its new expertise?
The soaring Japanese yen has killed any hope of launching a variant of the money-losing, carbon-fiber Lexus LFA sports car, at least for now. When the last $375,000 LFA was built Dec. 14, Toyota was left with a very costly and sophisticated -- yet nearly idle -- carbon-fiber factory. ... >> story  Published: Jan 7 12:01 am U.S. Eastern time

 image 2013 SUPER BOWL ADVERTISING
Toyota says Kaley Cuoco of 'The Big Bang Theory' will appear in Super Bowl ad
Kaley Cuoco from the CBS show “The Big Bang Theory” will appear in Toyota’s Super Bowl commercial. Toyota Motor Sales plans to generate fan participation by having people share photos of themselves on social media networks Twitter and Instagram. ... >> story  Published: Jan 8 11:11 am U.S. Eastern time

  image 2013 CONSUMER ELECTRONICS SHOW
Toyota pursues 'co-pilot' car over self-driving vehicle system
Toyota said autonomous safety technologies it’s developing are intended to create a virtual “co-pilot” in vehicles to help drivers avoid accidents rather than self-driving cars and trucks. ... >> story  Published: Jan 7 4:50 pm U.S. Eastern time

 image Saab owner signs Chinese investment deal
Saab's Chinese-controlled owner has signed an investment deal with the Chinese city of Qingdao as part of plans to build and sell electric cars in the country. ... >> story  Published: Jan 8 10:30 am U.S. Eastern time
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