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Tuesday, January 08, 2013

ALERT: Chevy picks 'Find New Roads' as tag line in global push

BREAKING NEWS ALERT January 8, 2013
 
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Wishing you holiday cheer and a prosperous New Year.
Chevy picks 'Find New Roads' as tag line in global push
Mike Colias
DETROIT -- General Motors plans to roll out a new Chevrolet advertising campaign next month, replacing the "Chevy Runs Deep" slogan with "Find New Roads." It will be Chevrolet's first global campaign, rolling out in the United States in the first quarter. Later it will spread to the other 140 markets where Chevys are sold, GM said today in a statement.
 story 

 image Alan Batey: "'Find New Roads' will help us drive even more consistency -- both internally with our employees and externally with customers."
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