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Wednesday, December 19, 2012

ALERT: GM shifts new Silverado advertising to Leo Burnett

BREAKING NEWS ALERT December 19, 2012
 
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Wishing you holiday cheer and a prosperous New Year.
GM shifts new Silverado advertising to Leo Burnett
Mike Colias and Rupal Parekh
GM is switching creative advertising agencies for the 2014 Chevrolet Silverado ahead of the highly anticipated launch of the next-generation pickup next year. GM has assigned Silverado creative duties to Leo Burnett, which now handles advertising for Buick and GMC, including the Sierra pickup, a GM spokesman confirmed.
 story 

 image The launch of the 2014 Chevy Silverado, pictured, and GMC Sierra will be GM's biggest since it emerged from bankruptcy in July 2009. (GM)
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