New Research in Best Practices for Increasing Customer-Pay Service Dollars September 18, 2 p.m. EDT Increasing coveted customer-pay service revenue is critical to the success of your dealership. But what's the best way to make it happen? Learn best practices for driving customer pay service revenue through “bread-and-butter” services like brake, tire and battery sales, and techniques to use to attract customer whose need these services. Cost: FREE Driving Traffic… When Traffic Is Online September 20, 2 p.m. EDT 88% of car buyers research their new vehicle on the Internet, spending an average of 6 1/2 hours online before making their purchase. In fact, the “amateur” customer often knows more than the “pro” in the dealership. Get cutting edge insights on online auto shopper habits, including how they choose where to buy and decide how much they're willing to pay. Cost: FREE Global Technology Outlook - Shaping Up Innovation September 25, 11 a.m. EDT The Global Technology Outlook (GTO) is an annual study conducted by IBM Research to investigate the future of information technology. Attend to learn the current global and automotive technology trends, and high impact disruptive technologies that will lead to game-changing products and services over the next decade. Plus, find out where cyber security is headed in the automotive industry. Cost: FREE Managing the Sky-Rocketing Complexity of Automotive Systems Engineering October 2, 2 p.m. EDT As cars become smarter and smarter, overall automotive systems complexity sky-rockets, with software a larger and larger driver of this complexity. To ensure successful management, car and subsystem manufacturers must rethink their software systems engineering approach. Jim Brown of Tech-Clarity and Matt Klassen of PTC will present challenges organizations face and examples of companies which have adopted a holistic approach. Cost: FREE
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