Hello, how may I help you today? – The Power of Live Chat September 11, 2 p.m. EDT Last year, General Motors took live chat expert Todd Smith on a cross-country speaking tour to show what passion for e-commerce is all about. In his concise 30-minute presentation, Todd will spell out what you can do to join the innovative dealers who have learned to convert shoppers on their websites into shoppers in their showrooms using the power of live chat. Cost: $69 New Research in Best Practices for Increasing Customer-Pay Service Dollars September 18, 2 p.m. EDT Increasing coveted customer-pay service revenue is critical to the success of your dealership. But what's the best way to make it happen? What does this all mean for your dealership? Learn best practices for driving customer pay service revenue through “bread-and-butter” services like break, tire and battery sales, and techniques to use to attract customer whose need these services. Cost: FREE Driving Traffic… When Traffic Is Online September 20, 2 p.m. EDT 88% of car buyers research their new vehicle on the Internet, spending an average of 6 1/2 hours online before making their purchase. In fact, the “amateur” customer often knows more than the “pro” in the dealership. Get cutting edge insights on online auto shopper habits, including how they choose where to buy and decide how much they're willing to pay. Cost: FREE Global Technology Outlook - Shaping Up Innovation September 25, 11 a.m. EDT The Global Technology Outlook (GTO) is an annual study conducted by IBM Research to investigate the future of information technology. Attend to learn the current global and automotive technology trends, and high impact disruptive technologies that will lead to game-changing products and services over the next decade. Plus, find out where cyber security is headed in the automotive industry. Cost: FREE
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