DAILY NEWSLETTER | September 19, 2012 | |
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| | | Richard Johnson is managing editor of Automotive News. Boch relaxes, rocks on for Subaru Ernie Boch was at the Automotive News Marketing Seminar looking more like a rock star than a big-time car dealer. Of course, he IS a kind of rock star up in the Boston area. And he really has a rock band. But Boch, 54, used to dress up like a rocker to play occasional gigs with his group. Now he sports long hair and jeans all the time, not the pin-striped look he once pulled off so nicely. ... Read the blog Published: Sep 18 6:05 pm U.S. Eastern time
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WEBINARS | MARKETPLACE | JOB LISTINGS | Driving Traffic… When Traffic Is Online September 20, 2 p.m. EDT 88% of car buyers research their new vehicle on the Internet, spending an average of 11 hours online before making their purchase. In fact, the “amateur” customer often knows more than the “pro” in the dealership. Get cutting edge insights on online auto shopper habits, including how they choose where to buy and decide how much they're willing to pay. Cost: FREE Global Technology Outlook - Shaping Up Innovation September 25, 11 a.m. EDT The Global Technology Outlook (GTO) is an annual study conducted by IBM Research to investigate the future of information technology. Attend to learn the current global and automotive technology trends, and high impact disruptive technologies that will lead to game-changing products and services over the next decade. Plus, find out where cyber security is headed in the automotive industry. Cost: FREE Managing the Sky-Rocketing Complexity of Automotive Systems Engineering October 2, 2 p.m. EDT As cars become smarter and smarter, overall automotive systems complexity sky-rockets, with software a larger and larger driver of this complexity. To ensure successful management, car and subsystem manufacturers must rethink their software systems engineering approach. Jim Brown of Tech-Clarity and Matt Klassen of PTC will present challenges organizations face and examples of companies which have adopted a holistic approach. Cost: FREE
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