Transforming Retail : Engaging customers through information

Transforming Retail: Engaging customers through information, influencers and interactions For the automotive industry, the retail model in place is nearly the same as when the first Model T rolled off the assembly line more than a century ago. Cars have been targeted to generalized market segments based on performance, appearance, reliability, safety and price. Now, the automotive retail landscape is in the midst of revolution. Confronted by consumers who demand highly personalized products and services, automakers must explore how to transform their retail operations to more effectively reach and satisfy targeted and highly social media connected customers.   TRANSFORM YOUR RETAIL OPERATIONS TODAY. DOWNLOAD THE WHITE PAPER»   Advancing Mobility: The new frontier of smarter transportation - This study covers 123 executive interviews from 18 countries and focuses on challenges and opportunities surrounding new mobility models, entry point and advantage, key to unlocking mobility, and alliance management and finance. Get your copy now. From Stretched to Strengthened: Insights from IBM's Global Chief Marketing Officer Study- How are chief marketing officers faring amid soaring expectations of consumers and other stakeholders? IBM conducted interviews with 1,734 CMOs, spanning 19 industries and 64 countries, to find this out. Get your copy now. CLICK TO DOWNLOAD ANY OF THESE WHITE PAPERS» SPONSORED BY:     IBM is a global technology and innovation company that stands for progress. With operations in over 170 countries, IBMers around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people everywhere succeed in building a smarter planet. Over the past 100 years, hundreds of millions of IBMers, Clients, Customers and business partners all over the globe have helped IBM to make the world work better. At IBM, we want that intelligence to be infused into the systems and processes that make the world work - into things no one would recognize as computers: cars, appliances, roadways, power grids, clothes, even natural systems such as agriculture and waterways.   Find out more »   Copyright © 2012 Crain Communications Inc. All rights reserved. 1155 Gratiot Avenue, Detroit, MI 48207 Automotive News is a trademark of Crain Communications Inc. All other trademarks and service marks are the property of their respective owners. Click here to be removed from our mailing list.