DAILY NEWSLETTER | July 12, 2012 | |
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GM to bring most information technology work in-house General Motors, a pioneer in outsourcing information technology, said it is beginning to reverse that trend with plans to at least double the number of in-house IT experts over the next three years. ... >> story Published: Jul 12 11:34 am U.S. Eastern time / UPDATED: 7/12/12 3:29 pm ET - new story
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Have you ever visited a company's Web site and then noticed ads for that company "follow" you to other sites? It all happens through retargeting. On Tuesday, July 17, digital media marketing expert Paul Potratz will show how retargeting can boost return visits to your Web site by at least 42% and lead conversions by 86%. Click here to register. |  |
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|  | Can Lego be the answer for Generation N? PHILIP NUSSEL: As automakers yearn to return to the days of 16 million-plus annual vehicle sales, one of the annoying realities they face is convincing the next generation to drive in the first place. A recent report by industry consulting firm AlixPartners labeled this young generation of drivers Generation N, as in “neutral about driving.” So how can the industry combat this generational ambivalence to driving? Lego. ... Read the blog Published: Jul 12 12:01 am U.S. Eastern time
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WEBINARS | MARKETPLACE | JOB LISTINGS | Invent the Future: Transparency & Integration July 12, 2 p.m. EDT Technology is driving more transparency throughout the automotive industry, among manufacturers, dealers and consumers. Learn how this can be beneficial to both OEMs and dealers. Cost: FREE How to Recapture Prospects After They Leave Your Web Site July 17, 2 p.m. EDT Did you know that when a shopper leaves your dealership's web site, you can make your ads follow them to other sites they visit? You can, through a strategy called “retargeting.” Paul Potratz will show how this approach will boost your return visits by at least 42% and lead conversions by 86%+! Cost: $99 ($40 discount thru 7/10) Google+ is Changing the Game. Are You Ready to Play? August 2, 2 p.m. EDT Google is at it again, vexing dealers with major changes in how it displays business listings, websites and customer reviews! Did you know that Google refers over 70% of shoppers to dealer websites? Google+ must be a priority because it impacts search-engine optimization as well as a dealer’s social and online reputation. Cost: $99 ($40 discount thru 7/26)
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