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Friday, May 18, 2012

DAILY: GM will skip Super Bowl TV ads next year | Fisker Karma fire in Texas garage being probed by NHTSA | VW lures Chevy's Mayer as U.S. marketing chief

DAILY NEWSLETTER May 18, 2012
 
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GM will skip Super Bowl TV ads next year
image General Motors will not advertise in the upcoming Super Bowl, the company announced today in another sign that it's shaking up its marketing strategy just days after it said it would no longer pay... ... >> story  Published: May 18 3:58 pm U.S. Eastern time
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Fisker Karma fire in Texas garage being probed by NHTSA
image Federal safety regulators are investigating a Texas garage fire that destroyed a Fisker Karma, a $103,000 plug-in electric vehicle. ... >> story  Published: May 18 10:35 am U.S. Eastern time / UPDATED: 5/18/12 1:06 pm ET - Fisker response added

VW lures Chevy's Mayer as U.S. marketing chief
imageVolkswagen of America, riding a 38 percent increase in United States sales this year, has hired Kevin Mayer from General Motors to steer VW brand marketing. ... >> story  Published: May 18 9:00 am U.S. Eastern time
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  • Price Daily change 52-week high / low
    General Motors 21.18 -1.99% 32.08 / 19.00
    Ford 10.01 0.00% 15.17 / 9.05
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    Lithia 23.88 +7.86% 27.99 / 13.57
    Hyundai Motor* 28.95 +1.76% 0.000 / 0.000
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    Asbury 25.54 +0.75% 29.62 / 14.96
    Group 1 50.60 +0.70% 59.97 / 33.31
    Bottom Performers Price Daily change 52-week high / low
    Tesla 27.56 -3.54% 39.95 / 21.50
    Gentex 21.64 -3.35% 32.21 / 20.69
    Johnson Controls 29.55 -2.89% 42.92 / 24.29
    American Axle 8.40 -2.44% 13.08 / 6.77
    General Motors 21.18 -1.99% 32.08 / 19.00
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     OBITUARIES
     Richard Resare dead at 71
    Richard Resare, CEO of ShowMax Marketing in Los Alamitos, Calif., died April 14. He was 71. According to the company, Resare worked in marketing at American Motors in the early 1970s, then moved to Datsun in sales training and later became national sales promotion manager. >> story  Published: May 18 2:40 pm U.S. Eastern time

    Blog  
    Nick Bunkley is an enterprise reporter for Automotive News.
    GM to Volt owners: To the moon!
    For all of the time General Motors executives have spent hyping the Chevrolet Volt, there's apparently one industry-exclusive feature that the company kept secret until now. It can go to the moon. ... arrow Read the blog  Published: May 18 3:44 pm U.S. Eastern time
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