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Thursday, May 31, 2012

DAILY: GM to shift Super Bowl ad savings to support model launches in 2013 | VW to shuffle managers in growth pursuit, sources say | Toyota tsunami recovery seen in forecasts for 93% sales gain

DAILY NEWSLETTER May 31, 2012
 
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GM to shift Super Bowl ad savings to support model launches in 2013
image GM's top marketing executive said today the automaker will plow savings from a recent decision to drop Super Bowl advertising into other ads and marketing efforts to support a slate of vehicle... ... >> story  Published: May 31 1:21 pm U.S. Eastern time / UPDATED: 5/31/12 2:03 pm ET - more details added

VW to shuffle managers in growth pursuit, sources say
image Volkswagen is planning an extensive reorganization of managers to keep Europe's biggest car maker focused on growth targets as VW is absorbing brands and increasing market footprints, according to people familiar with the matter. ... >> story  Published: May 31 2:31 pm U.S. Eastern time / UPDATED: 5/31/12 3:55 pm ET - updated throughout

MAY U.S. AUTO SALES
Toyota tsunami recovery seen in forecasts for 93% monthly sales gain
imageThe extent of Toyota's recovery from last year's earthquake and tsunami in Japan will show in its May United States sales results, set to be released Friday. ... >> story  Published: May 30 10:09 pm U.S. Eastern time
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    Blog  
    James B. Treece is industry editor at Automotive News.
    Ewanick boots it with Manchester United tie-up
    GM's Joel Ewanick unveiled a plan today that ties Chevrolet marketing to the Manchester United football (i.e., soccer) club of England's Premier League. Joel, you booted this one. Sure, it'll play in Europe and in most of the world. But you better expect some blowback here in the United States. ... arrow Read the blog  Published: May 31 12:01 pm U.S. Eastern time
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