| DAILY NEWSLETTER | May 21, 2012 |
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| | Advertisement Joint OEM – Dealer Presentation Featured at the
TLS Auto Customer Centricity Summit | | | |  | The Toyota Owner Communication Program – To overcome clutter and market effectively with dealers, Toyota developed a multi-channel, customer-centric owner communication tool where channel, source, and frequency are dictated by the customer. | | Toyota & Tustin Toyota will explain how the program reduced marketing costs, increased service revenue, and improved customer satisfaction. | For more info visit www.tlsummits.com. | | | |
NEWS ANALYSIS
Why GM spurned the 2013 Super Bowl
 Not long after announcing that it will stop advertising on Facebook, General Motors said Friday it would not be a sponsor in the Super Bowl in 2013 either. What's going on here? ... >> story Published: May 19 8:09 am U.S. Eastern time
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| Price | Daily change | 52-week high / low | | General Motors | 21.54 | +1.70% | 32.08 / 19.00 | | Ford | 10.20 | +1.90% | 15.17 / 9.05 | | Top Performers | Price | Daily change | 52-week high / low | | Tower International | 12.32 | +11.09% | 18.33 / 9.45 | | American Axle | 9.02 | +7.38% | 13.08 / 6.77 | | Tenneco | 27.47 | +4.65% | 46.49 / 22.47 | | Tesla | 28.77 | +4.39% | 39.95 / 21.50 | | Dana | 12.87 | +4.13% | 19.00 / 9.45 | | Bottom Performers | Price | Daily change | 52-week high / low | | Denso* | 14.99 | -0.40% | 18.72 / 12.86 | | Hyundai Motor* | 28.90 | -0.17% | 38.00 / 24.00 | | Nissan* | 18.96 | +0.58% | 22.23 / 16.18 | | Toyota* | 76.70 | +0.84% | 87.15 / 60.37 | | Honda* | 32.62 | +1.27% | 41.23 / 27.52 | |  |
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| KEITH CRAIN
I'm going to miss that guy
 I didn't get a chance to see Carroll Shelby as much as I would have liked, but I sure enjoyed our conversations. I'd pick up the phone and hear that distinctive Texas drawl of Carroll's, "Keith, how are ya?" Carroll, who died May 10, loved to gossip, and he always had some nugget that made me laugh Keith Crain is editor-in-chief of Automotive News. ... >> Read the column Published: May 21 12:01 am U.S. Eastern time
| RICHARD JOHNSON
Lutz/Poling: 2 ways of seeing the auto world
 In the 1970s, when Red Poling was chairman of Ford of Europe and Bob Lutz was president, they each took the Myers-Briggs personality test and came out as complete opposites. Poling, who died last week, was 100 percent numerate. Lutz was a feel player Richard Johnson is managing editor of Automotive News. ... >> Read the column Published: May 21 12:01 am U.S. Eastern time
| DAVID SEDGWICK
Best solution to material shortages? Cooperation
 Increasingly, automakers are finding themselves in a Darwinian competition for raw materials with other industries. Over the past couple of years, automakers and suppliers have been whipsawed by spot shortages caused in part by fluctuating demand in other industries David Sedgwick is a special correspondent for Automotive News. ... >> Read the column Published: May 21 12:01 am U.S. Eastern time
| YANG JIAN
Why China's auto market still has tremendous growth potential
 It wasn't the new-car models that impressed me most at the recent Beijing auto show but the vast economically underdeveloped areas I saw as I traveled there by train. And that reminded me of the huge growth potential that China's auto market still promises after years of expansion Yang Jian is managing editor of Automotive News China. ... >> Read the column Published: May 21 12:01 am U.S. Eastern time
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OBITUARIES| | Obituaries
Information about David Edmark Sr., former president of Edmark Chevrolet in Nampa, Idaho, and Richard Resare, CEO of ShowMax Marketing in Los Alamitos, Calif. >> story Published: May 21 12:01 am U.S. Eastern time
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|  | Would Wrangler design tweaks rile the Jeep faithful?
LARRY P. VELLEQUETTE: Though I am no Martin Luther, I’d like to nail a note on the door of the Church of the Most Holy Jeep Wrangler. The design orthodoxy of the Wrangler -- the gospel of Jeep, as it were -- needs a tweak or two before the 71-year-old vehicle’s next makeover. ...  Read the blog Published: May 21 3:06 pm U.S. Eastern time
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| WEBINARS | MARKETPLACE | JOB LISTINGS |
Leveraging CRM and New Devices: Improve Lead Conversion and Create the Ultimate Customer Experience
May 31, 2 p.m. EDT
Using technology to improve the customer sales experience, better reflect the OEM brand, increase lead conversion rates, reduce conversion times and provide end-to-end visibility and ROI measurement for sales and marketing campaigns. Cost: FREE
5 Secrets to a Successful BDC
June 5, 2 p.m. EDT
Join DMEautomotive VBDC Director Wendy Woodard in a discussion surrounding the sizable impact to your bottom line that missing even just 3 service calls a day can make. Cost: FREE
F&I WEEK: The Leading F&I Event of The Year!
JUNE 19-21,
The 2nd Annual F&I Week is designed to help you maximize F&I operations and profits, and increase customer satisfaction through live educational webinars, real time Q&A, and networking opportunities. All from the convenience of your desk! Cost: FREE
Invent the Future: Transparency & Integration
July 12, 2 p.m. EDT
Technology is driving more transparency throughout the automotive industry, among manufacturers, dealers and consumers. Learn how this can be beneficial to both OEMs and dealers. Cost: FREE
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