| | | U.S. sales gains cool, SAAR stays hot as 'headwinds' persist | May 1, 2012 |
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| | Winners and Losers % change in sales among major brands from April 2011
| Winners | April | | | Winners | 4 mos. | | | | Losers | April | | | Losers | 4 mos. | | 1 | Smart | 64% | | 1 | Chrysler Division | 76% | | | 1 | Mitsubishi | -35% | | 1 | Cadillac | -24% | | 2 | Chrysler Division | 56% | | 2 | Smart | 75% | | | 2 | Cadillac | -25% | | 2 | Mitsubishi | -23% | | 3 | Volkswagen division | 32% | | 3 | Volkswagen division | 38% | | | 3 | Volvo | -24% | | 3 | Buick | -16% | | 4 | Mercedes-Benz | 27% | | 4 | Jeep | 30% | | | 4 | Suzuki | -17% | | 4 | Suzuki | -6% | | 5 | Jeep | 20% | | 5 | Land Rover | 24% | | | 5 | Buick | -16% | | 5 | Infiniti | -4% | |
|  | Toyota rebounds with sales up 12% on Camry, Prius surge
 | The Camry mid-sized sedan continued its impressive launch, with sales up 21 percent over last April.
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LOS ANGELES -- Is Toyota back?
Toyota Motor Sales U.S.A.'s April sales jumped 12 percent over last year's results, trailing stumbling Ford Motor Co. by just 1,614 units. Toyota's April market share -- 15 percent -- is the automaker's strongest showing since December 2010.
"Toyota was America's No. 1 retail brand for the second straight month," Toyota Division General Manager Bob Carter said. "With consumer confidence improving, we expect to see sustained industry growth in the months ahead."
Toyota expects its momentum to continue with a May sales event featuring 0 percent financing on its seven top-selling models, plus special lease rates on nearly every model, Carter said.
"Our incentives year-over-year are actually down a little bit," Carter said. "What you are seeing from us is, as we bring new products to market, people are buying them on value."
The Camry mid-sized sedan continued its impressive launch, with sales up 21 percent over last April. Sales of the Prius family of ...
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GM's sales drop 8% as fleet sales fall
DETROIT -- General Motors' U.S. sales in April dropped 8 percent, partly from a decline in fleet sales, leaving GM's market share so far this year below its 2011 levels.
GM sold 213,387 light vehicles in April, giving the company a market share of 17.7 percent for the first four months of the year, down from 19.6 percent in the same period last year and from 18.8 percent at the end of 2011.
GM said its retail sales in April were flat from a year earlier. Executives pointed out that the results reflect three fewer selling days than in April 2011.
GM executives consistently have said that they won't sacrifice profits by chasing market share, and that they will match ...
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Ford dragged down by weak car, Lincoln demand
DETROIT -- Slower car sales pushed Ford Motor Co. to a 5 percent sales decline for April. The automaker sold 179,658 vehicles last month.
Ford brand sales fell 5 percent to 173,350, while Lincoln sales slipped 13 percent to 6,308.
The Fiesta subcompact suffered the biggest decline, down 44 percent from April 2011. Ken Czubay, Ford's vice president of U.S. marketing, sales and service, said fuel economy-conscious customers opted for the Focus. Focus sales rose 13 percent for the month.
"Last year we were just launching Focus," Czubay said during the company's monthly sales call to journalists and analysts. "That created demand for the Fiesta. Now that Fiesta and ...
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BLOGS | | JESSE SNYDER
Pare it down or beef it up?
It finally happened. Lincoln is now just a rounding error for Ford Motor Co.'s U.S. sales. In April, Ford brand sales fell 5 percent, the same percentage as FoMoCo's total. Lincoln lost 13 percent, but it's too small -- and too alone -- to affect the corporate number. ... Read the blog Published: May 1 4:55 pm U.S. Eastern time
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Top selling light vehicles
| | April | | | 4 mos. | | 1 | Ford F series | 47,453 | | Ford F series | 191,280 | | 2 | Toyota Camry | 36,820 | | Toyota Camry | 142,225 | | 3 | Honda Accord | 35,385 | | Chevrolet Silverado | 126,387 | | 4 | Chevrolet Silverado | 30,749 | | Nissan Altima | 112,599 | | 5 | Toyota Prius | 25,168 | | Honda Civic | 101,592 | | 6 | Toyota Corolla/Matrix | 24,804 | | Honda CR-V | 98,214 | | 7 | Honda Civic | 24,423 | | Honda Accord | 96,517 | | 8 | Honda CR-V | 23,627 | | Toyota Corolla/Matrix | 93,232 | | 9 | Chevrolet Malibu | 21,906 | | Ram | 88,590 | | 10 | Ford Fusion | 21,610 | | Toyota Prius | 86,027 |
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Top selling cars
| | April | | | 4 mos. | | 1 | Toyota Camry | 36,820 | | Toyota Camry | 142,225 | | 2 | Honda Accord | 35,385 | | Nissa Altima | 112,599 | | 3 | Toyota Prius | 25,168 | | Honda Civic | 101,592 | | 4 | Toyota Corolla/Matrix | 24,804 | | Honda Accord | 96,517 | | 5 | Honda Civic | 24,423 | | Toyota Corolla/Matrix | 93,232 | | 6 | Chevrolet Malibu | 21,906 | | Toyota Prius | 86,027 | | 7 | Ford Fusion | 21,610 | | Ford Fusion | 85,559 | | 8 | Hyundai Sonata | 20,521 | | Ford Focus | 85,468 | | 9 | Ford Focus | 19,425 | | Chevrolet Malibu | 80,456 | | 10 | Chevrolet Cruze | 18,205 | | Hyundai Sonata | 75,716 | |
Top selling light trucks
| | April | | | 4 mos. | | 1 | Ford F series | 47,453 | | Ford F series | 191,280 | | 2 | Chevrolet Silverado | 30,749 | | Chevrolet Silverado | 126,387 | | 3 | Honda CR-V | 23,627 | | Honda CR-V | 98,214 | | 4 | Ram | 21,126 | | Ram | 88,590 | | 5 | Chevrolet Equinox | 18,282 | | Ford Escape | 75,590 | | 6 | Ford Escape | 16,986 | | Chevrolet Equinox | 69,859 | | 7 | Toyota RAV4 | 15,196 | | Toyota RAV4 | 55,061 | | 8 | Ford Explorer | 14,086 | | Jeep Grand Cherokee | 49,337 | | 9 | GMC Sierra | 12,598 | | Nissan Rogue | 48,862 | | 10 | Jeep Wrangler | 12,184 | | Ford Explorer | 47,731 | |
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|  | | Table sorted by year-to-date sales
| | April 2012 | April 2011 | April % change | 4 mos. 2012 | 4 mos. 2011 | 4 mos. % change | | Buick | | 15,446 | 18,413 | -16% | 52,782 | 63,152 | -16% | | Cadillac | | 9,851 | 13,127 | -25% | 40,817 | 53,639 | -24% | | Chevrolet | | 155,487 | 169,794 | -8% | 603,621 | 586,299 | 3% | | GMC | | 32,603 | 31,204 | 5% | 124,487 | 121,993 | 2% | | General Motors | | 213,387 | 232,538 | -8% | 821,707 | 825,083 | 0% | | Ford division | | 173,350 | 182,048 | -5% | 690,336 | 657,301 | 5% | | Lincoln | | 6,308 | 7,236 | -13% | 27,144 | 27,243 | 0% | | Mercury | | - | - | - | - | 248 | -100% | | Ford Motor Co. | | 179,658 | 189,284 | -5% | 717,480 | 684,792 | 5% | | Lexus | | 17,551 | 17,576 | 0% | 66,647 | 64,932 | 3% | | Scion | | 5,503 | 5,710 | -4% | 20,674 | 18,469 | 12% | | Toyota Division | | 154,990 | 136,254 | 14% | 578,006 | 510,063 | 13% | | Toyota/Scion | | 160,493 | 141,964 | 13% | 598,680 | 528,532 | 13% | | Toyota Motor Sales | | 178,044 | 159,540 | 12% | 665,327 | 593,464 | 12% | | Chrysler Division | | 31,879 | 20,379 | 56% | 111,217 | 63,175 | 76% | | Dodge | | 45,248 | 44,320 | 2% | 171,470 | 146,297 | 17% | | Ram | | 21,505 | 19,260 | 12% | 91,000 | 76,084 | 20% | | Dodge/Ram | | 66,753 | 63,580 | 5% | 262,470 | 222,381 | 18% | | Fiat | | 3,849 | 882 | 336% | 12,699 | 1,382 | 819% | | Jeep | | 38,684 | 32,384 | 20% | 152,830 | 117,237 | 30% | | Chrysler Group | | 141,165 | 117,225 | 20% | 539,216 | 404,175 | 33% | | Acura | | 12,175 | 11,604 | 5% | 42,980 | 42,972 | 0% | | Honda Division | | 109,837 | 113,195 | -3% | 399,197 | 389,805 | 2% | | American Honda Motor Co. | | 122,012 | 124,799 | -2% | 442,177 | 432,777 | 2% | | Hyundai division | | 62,264 | 61,754 | 1% | 225,837 | 204,374 | 11% | | Kia | | 47,550 | 47,074 | 1% | 185,610 | 151,847 | 22% | | Hyundai-Kia | | 109,814 | 108,828 | 1% | 411,447 | 356,221 | 16% | | Infiniti | | 7,129 | 6,761 | 5% | 33,349 | 34,597 | -4% | | Nissan Division | | 64,200 | 64,765 | -1% | 360,341 | 322,287 | 12% | | Nissan North America | | 71,329 | 71,526 | 0% | 393,690 | 356,884 | 10% | | Audi | | 11,521 | 10,018 | 15% | 40,991 | 35,401 | 16% | | Bentley | | 203 | 119 | 71% | 653 | 439 | 49% | | VW division | | 37,525 | 28,542 | 32% | 131,898 | 95,581 | 38% | | VW Group Of America | | 49,249 | 38,679 | 27% | 173,542 | 131,421 | 32% | | BMW division | | 21,062 | 18,801 | 12% | 82,611 | 71,417 | 16% | | Mini | | 5,731 | 6,446 | -11% | 19,911 | 18,787 | 6% | | Rolls-Royce* | | 32 | 30 | 7% | 128 | 120 | 7% | | BMW Group | | 26,825 | 25,277 | 6% | 102,650 | 90,324 | 14% | | Subaru | | 26,310 | 24,762 | 6% | 106,878 | 92,219 | 16% | | Maybach | | 4 | 3 | 33% | 16 | 12 | 33% | | Mercedes-Benz | | 24,302 | 19,156 | 27% | 88,951 | 75,146 | 18% | | Smart USA | | 764 | 467 | 64% | 3,028 | 1,734 | 75% | | Daimler AG | | 25,070 | 19,626 | 28% | 91,995 | 76,892 | 20% | | Mazda | | 21,506 | 20,638 | 4% | 103,529 | 85,197 | 22% | | Mitsubishi | | 5,280 | 8,081 | -35% | 21,887 | 28,248 | -23% | | Volvo Cars N.A. | | 4,848 | 6,404 | -24% | 21,265 | 21,844 | -3% | | Jaguar | | 1,073 | 1,249 | -14% | 4,401 | 3,750 | 17% | | Land Rover | | 3,292 | 2,982 | 10% | 13,951 | 11,249 | 24% | | Jaguar Land Rover N.A. | | 4,365 | 4,231 | 3% | 18,352 | 14,999 | 22% | | Porsche | | 3,437 | 3,172 | 8% | 10,596 | 10,179 | 4% | | Suzuki | | 1,774 | 2,132 | -17% | 8,336 | 8,835 | -6% | | Saab Cars N.A. | | - | 696 | -100% | - | 2,765 | -100% | | Maserati | | 232 | 229 | 1% | 834 | 702 | 19% | | Other** | | 262 | 256 | 2% | 1,048 | 1,021 | 3% | | U.S. LIGHT VEHICLE | | 1,184,567 | 1,157,923 | 2% | 4,651,956 | 4,218,042 | 10% | *Estimate
**Includes estimates for Aston Martin, Ferrari, Lamborghini and Lotus | | |
Highlights | Mfgr. highest volume - April | GM | 213,387 | | Mfgr. highest volume - 4 mos. | GM | 821,707 | | Mfgr. gained the most volume - April | Chrysler Group | 23,940 | | Mfgr. gained the most volume - 4 mos. | Chrysler Group | 135,041 | | Mfgr. lost the most volume - April | GM | (19,151) | | Mfgr. lost the most volume - 4 mos. | Mitsubishi | (6,361) | | Mfgr. highest % increase - April | Daimler AG | 28% | | Mfgr. highest % increase - 4 mos. | Chrysler Group | 33% | | Mfgr. biggest % drop - April | Mitsubishi | -35% | | Mfgr. biggest % drop - 4 mos. | Mitsubishi | -23% | | | | | | | | | | | | | | | | Brand highest volume - April | Ford | 173,350 | | Brand highest volume - 4 mos. | Ford | 690,336 | | Brand gained the most volume - April | Toyota | 18,736 | | Brand gained the most volume - 4 mos. | Toyota | 67,943 | | Brand lost the most volume - April | Chevrolet | (14,307) | | Brand lost the most volume - 4 mos. | Cadillac | (12,822) | | Brand highest % increase - April | Smart | 64% | | Brand highest % increase - 4 mos. | Chrysler | 76% | | Brand biggest % drop - April | Mitsubishi | -35% | | Brand biggest % drop - 4 mos. | Cadillac | -24% | |
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