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Thursday, May 31, 2012

ALERT: GM trades Super Bowl for soccer sponsoring Manchester United

BREAKING NEWS ALERT May 31, 2012
 
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GM trades Super Bowl for soccer sponsoring Manchester United
 From staff, wire reports
General Motors, after ditching costly Super Bowl ads, is betting a five-year sponsorship of the Manchester United soccer club will bolster its Chevrolet line in the first test of the brand's new global marketing strategy.
 story 
 image Former Manchester United captain Bryan Robson, left, with veteran player Ryan Giggs in Shanghai, China, along with a Chevrolet Malibu. (GM)
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