| | | SPECIAL REPORT VIDEO | March 29, 2012 |
| | | Dealer Jim VandenBerg learns how 'The Strong Survive' after losing Chrysler franchise
|  | Jim VandenBerg wondered if there would be a 'tomorrow' after Chrysler terminated his franchise agreement in 2009. Faced with the task of reducing staff by 20 percent, VandenBerg endured many sleepless nights. But in the months that followed, sales soared in his five, smaller import showrooms. The West Michigan dealer is now aggressively investing in facilities and people, even though he and his wife still proudly handle janitorial work – a survival tactic he picked up after the Chrysler chaos. VandenBerg has also steered away from traditional advertising for an approach that markets his business at a grassroots level throughout the community.
>> Watch the video | |
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