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Tuesday, March 27, 2012

ALERT: Chevrolet combines global advertising efforts in bid to create 'iconic' brand

BREAKING NEWS ALERT March 27, 2012
 
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Chevy combines global ad efforts in bid to create 'iconic' brand
Goodby, McCann to handle work under Commonwealth name
Mike Colias
GM said two competing advertising holding companies -- Omnicom Group and Interpublic Group -- have formed an entity called Commonwealth to service global creative advertising duties for Chevrolet. The consolidation of the automaker's media-buying duties, made in January, combined with the expected savings from streamlining the Chevy creative work, will save $2 billion in marketing costs over five years, GM said.
 story 
 image The consolidation of GM's media-buying duties, combined with expected savings from streamlining Chevy's creative work, will save $2 billion in marketing costs over 5 years.
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