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Tuesday, January 24, 2012

ALERT: GM consolidates $3B global media account with London's Carat

BREAKING NEWS ALERT January 24, 2012
 
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GM consolidates $3B global media account with London's Carat
Alexandra Bruell
GM has consolidated its $3 billion global media-buying and planning account with London-based Aegis' Carat unit as part of its ongoing effort to create efficiencies and cut costs and agencies.
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